Curriculum

CREATIVE iMEDIA

Why study Creative iMedia?

This qualification will assess the application of creative media skills through their practical use. They will provide learners with essential knowledge, transferable skills, and tools to improve their learning in other subjects with the aims of enhancing their employability when they leave education, contributing to their personal development and future economic well-being. The qualifications will encourage independence, creativity and awareness of the digital media sector. The Cambridge Nationals in Creative iMedia will equip learners with a range of creative media skills and provide opportunities to develop, in context, desirable, transferable skills such as research, planning, and review, working with others and communicating creative concepts effectively. Through the use of these skills, learners will ultimately be creating fit-for-purpose creative media products.

How will I study Creative iMedia?

This vocational course focuses on an in-depth study of how ICT is used in the media sector – including in film, television, web development, gaming and animation. Pupils will acquire knowledge in topics ranging from pre-production skills to digital animation, and will take a practical approach to their application. The ‘hands on’ approach that will be required for both teaching and learning has strong relevance to the way young people use the technology required in creative media. It will underpin a highly valid approach to the assessment of their skills as is borne out by what teachers tell us. The qualification design, including the range of units available, will allow learners the freedom to explore the areas of creative media that interest them as well as providing good opportunities to enhance their learning in a range of curriculum areas. This specification contains OCR’s Cambridge National Award/Certificate in Creative iMedia.

What will I study at key stage 4?

Students will study conventions of comics and their characters. They then plan, create and review characters. They use pre-production and planning documentation and techniques to publish their own comic. Students are required to develop a visual identity for a client. They will explore various formats and properties. Students apply design concepts and layout conventions and create digital graphic products to meet the client’s requirements. Students then apply this knowledge to plan, create and review  an interactive digital media product.

Assessment

Examination Board: OCR

One unit is an exam sat in Year 11 and the two remaining units are assessed internally through a range of relevant tasks which are set and marked by the Academy and externally moderated by OCR.  The tasks will span around 10 hours per unit, and the course breakdown is as follows: R093 – 40% (Exam) and R094 & R095 – 60% (NEA).

 

Enrichment Offer

Students can use the IT facilities in the department or the library at both lunchtime and after school, as well as attend after school homework/support clubs. Intervention sessions to consolidate prior learning and ensure maximum progress are at the heart of our delivery model.

Careers

Students who study Creative iMedia could work in TV and radio, on stage or behind the scenes. You could produce books, magazines and websites. You could create art and other objects. Competition is fierce. Many people start out working for free to get the experience that employers are looking for. If you are creative or artistic, enjoy performing, producing things, writing or designing, a career in creative and media could be for you. Talent is important if you want to work in this area, but hard work is essential.